Spark Road

Stories to step into, and find our way back to what matters.

Are you here to move people on a certain topic?

Get in touch
Two women holding one another in a close embrace, drawn in a single ivory line.

Storytelling studio

Storytelling studio

We work with life stage brands and advocacy groups seeking to close the empathy gap. From visual storytelling to immersive design, we leverage various formats to cut through bias and limiting beliefs.

We’ll help you find the right words to share with your audience, and create intentional spaces that bring them together.

  • On the screen

    Weaving carefully chosen words and imagery into content, websites and distinct journeys.

  • In the room

    Perspective-shifting pop-up installations and events, along with physical mementos.

  • Intertwined

    A narrative identity that filters through every interaction, internally and externally.

A woman sitting on the ground with her knees drawn up, looking up at a thin crescent moon above distant hills, drawn in a single line.
Founder story

The big pretender

Starting in corporate was a baptism of fire. Krystle learnt pretty quickly that kindness had no place there. It’s not how people communicated, or got ahead.

So for 40+ hours a week, she turned into someone she was not. She changed her communication style, made decisions against her values, and competed for promotions.

It felt awful. She didn’t want to do it anymore, but what else could she do? She had forgotten what she was naturally good at.

She started learning social media and content creation so she could work for herself.

This was a new awful experience. She persisted until she saw the pattern.

She was changing her communication style, acting against her values, and competing for validation.

Mamma mia.

A woman rests her head on her hand, looking down, with a tangled scribble of thought above her, drawn in a single line.

It was the moment of truth. She had to stop pretending to be someone else, and find the gifts she’d buried long ago.

A big imagination. A way with words. A call to shield others from harm.

She’s getting herself back on track. Or as Krystle calls it, Spark Road.

A woman walks away along a ridge line, her dress moving in the wind, drawn in a single line.
How we begin

Working together

We usually start with one project per new client. This can progress to a monthly retainer.

A new engagement looks like this:

  1. The first thing we do is dive into the psychological state of your audience. Whether they are processing a loss, feeling stuck or navigating a societal barrier, we treat this phase with absolute care. Together, we align on the emotional shift and action you'd like to guide them towards.

  2. We discuss ideas to ground a story in, and creative ways to bring it to life in the medium/s you have chosen. Then we get to work shaping and refining.

  3. This could be written word or finished artwork, a new website or landing page, spatial design specs and event sequencing, or a combination of things for big projects.

Get in contact

Start a conversation

Krystle, Spark Road founder
Krystle, Spark Road founder
What are you interested in?